Case Study-Releasing an album.

Look up: Anna Calvi on Domino Records and Justin Bieber on UMG

Using the labels' websites and any other websites you find useful, research the release of each artist's new album.

Put together a case study for each album on your blog, focusing on:

• Promotion for the album e.g.

1. Tour dates- national, international, European?
2. Targeting of a specific audience- is it a local (i.e. British) audience? Is it a particular social group (e.g. students, teenagers, jazz fans) or is the album/ artist positioned to have a mass appeal?
3. Use of new technologies e.g. video streaming, social networking sites, free downloads.
4. Synergistic practices e.g. film soundtracks, product endorsment, ringtones, TV.
5. Appearances on TV and Radio; interviews in the press etc.

• Availability of the album in different formats

1. What formats are available? Is it available via mainstream outlets e.g. HMV or iTunes?
2. What do the different formats show about the audience?
3. How does the label aim to combat illegal file-sharing through their distribution methods?