Monday, 14 March 2011

Promotion for the album

Anna Calvi's album self titled: Anna Calvi.
Image: Anna Calvi PackshotTour dates -
29/03

La Chapelle, Metz, France

 
  • 30/03

    La Vapeur, Dijon, France

     

  • 01/04

    De Unie, Rotterdam, Netherlands

     

  • 02/04

    Merleyn, Nijmegen, Netherlands

     

  • 03/04

    Studio 672, Cologne, Germany

     

  • 04/04

    Brotfabik, Frankfurt, Germany

     

  • 06/04

    59-1, Munich, Germany

     

  • 07/04

    Szene, Vienna, Austria

     

  • 09/04

    Locomotiv, Bologna, Italy

     

  • 10/04

    Covo, Gambettola, Italy

     

  • 11/04

    Circolo degli Artisti, Rome, Italy

     

  • 13/04

    Stall 6, Zurich, Switzerland

     

  • 14/04

    Bleu Lezard, Lausanne, Switzerland

     

  • 15/04

    Ono, Bern, Switzerland

     

  • 17/04

    Le Cafe Julien, Marseille, France

     

  • 19/04

    Le Rocher de Palmer, Bordeaux, France

     

  • 20/04

    Epicerie Moderne, Lyon, France

     

  • 22/04

    Le Trianon, Paris, France

     

  • 23/04

    Theatre Geoffroy Martel, Saintes, France

     

  • 24/04

    Printemps de Bourges Festival, Bourges, France


  • Targeting of a specific audience:
    The target audience for Anna Calvi, by Domino's own admission, is a rather specific group. It talks frequently of the ghost of 'Nina Simone' implying a rather jazzy and uplifting vibe to the music. The music in general will appeal to a very select group.

    Use of New technologies:
    You can find many of Anna Calvi's music videos on Domino's own website, the artist also can be found on you tube and other forms of video sharing. It seems apparant that Domino considers Anna Calvi to be one of their best up and coming artists, due the exposure of her on the homepage.
    Anna Calvi can also be found on facebook and twitter.

    Synergistic Practices:
    N/A

    Appearances on TV/Radio.
    Anna Calvi's music has appeared on various music stations, mostly the BBC owned channels (Radio 1).
    She recieved an award as one of the BBC's sounds of 2011, for her individual style and musical talent.

    Case Study-Releasing an album.

    Look up: Anna Calvi on Domino Records and Justin Bieber on UMG

    Using the labels' websites and any other websites you find useful, research the release of each artist's new album.

    Put together a case study for each album on your blog, focusing on:

    • Promotion for the album e.g.
    1. Tour dates- national, international, European?
    2. Targeting of a specific audience- is it a local (i.e. British) audience? Is it a particular social group (e.g. students, teenagers, jazz fans) or is the album/ artist positioned to have a mass appeal?
    3. Use of new technologies e.g. video streaming, social networking sites, free downloads.
    4. Synergistic practices e.g. film soundtracks, product endorsment, ringtones, TV.
    5. Appearances on TV and Radio; interviews in the press etc.
    • Availability of the album in different formats
    1. What formats are available? Is it available via mainstream outlets e.g. HMV or iTunes?
    2. What do the different formats show about the audience?
    3. How does the label aim to combat illegal file-sharing through their distribution methods?